At only half a millimeter thick, the Cleveland Launcher Driver crown moves every bit of potential weight low and deep to improve the CG (center of gravity), optimizing launch conditions and maximizing distance. The sole's horseshoe weight pad also imporves launch conditions by localizing weight low and deep, imporivng both MOI (moment of inertia) and CG locations, while the largest Launcher face to date allows generous room for mis-hits.